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On Saturday, February 15, 2014, activists from the Organization United for Respect (OUR) joined community members, labour leaders, families and workers at Yonge & Dundas Square to participate in a rally calling for a higher minimum wage.

The rally saw participants carrying red balloons and taking over the busy streets of Yonge & Dundas, the heart of Toronto’s retail district. The rally took to the streets and marched into the Toronto Eaton Centre to show solidarity and support for all retail workers and voice the demand that a living wage is a right not a privilege.

Protest organizers, workers and families are calling Ontario Premier Kathleen Wynne’s modest increase of $0.75 a failure to deserving workers who will continue to live below the poverty line while earning minimum wage. Deena Ladd of the Workers Action Centre made it clear that we will not accept this inadequate increase from $10.25 to $11.00 and we will simply not go away. Workers and families will continue to fight for $14 Now!

As an association of Sobeys and Freshco workers, OUR has been working alongside the Workers Action Centre and the Campaign to Raise the Minimum Wage with petition signing, conversations and participating in the monthly rallies held on the 14th of every month.

Achieving a living wage is just the start. OUR is fighting for better scheduling, more hours, fulltime jobs and respect for all Sobeys and Freshco workers. Join the campaign and sign the Declaration for Respect at

This website is operated and maintained by UFCW Canada. This is not a Sobeys website, but may feature Sobeys workers, and workers from associated banners like FreshCo, Price Chopper, IGA, and Thrify Foods who have all volunteered to tell their stories and share their opinions.

UFCW Canada is a not-for-profit worker organization dedicated to social justice and creating better living standards for its membership and all working families.